The "Coolhunting" born in the early nineties in the United States was the New Yorker magazine that created the name or Cazatendencias coolhunter in 1997 to describe the work of Dee Dee Gordon, a pioneer in this specialist and founder of the first coolhunting agency in the world "Look-look" and now VAIBA.

El perThe profile "Coolhunter is increasingly required by businesses and brands, why?. Because it is he who has the tools to detect patterns, practices and meanings emerging in society, culture, consumption and everyday life. Your contribution allows delineate the beginnings of what later will be trends in key areas of marketing, communications, advertising, design and related fields. Put a "Coolhunter" in their business.

Coolhunters There are several categories with different levels of commitment and experience: they are the gurus who charge huge amounts of money by selling reports to large multinationals - and is not limited to influencing companies only fashionable, but multiple-use sectors: automotive, decor, food, etc.. - Those who keep walking street and charged on gift certificates for reporting their sensations, constantly traveling avant-garde capital in search of the latest in streetwear, and our Coolhunters, a multidisciplinary team dominating concepts of history art, communication, psychology, art, sociology, marketing and graphic and industrial design. Able to intuit what is the best marketing strategy to position its brand in the marketplace.